Today’s world is full of dynamic changes, in a way that reflects on global economies and consequently businesses. Corporates are duly affected by these changes and struggle to adapt with the continues change of consumer behavior.
The ongoing political and economical crackdowns in the Middle East are quite noticeable, in a way that was resulted in slow earnings last year and aggressive meltdown in the 1st quarter of this year.
The report contains data & insights explaining how corporates will change marketing budgets in Kingdom of Saudi Arabia, how competition will change and how consumer behaviors will drive changes in digital marketing in 2016.
The relationship between marketing and a business is similar to the body and blood. Marketing is the blood of the business. Unless corporates are able to have a successful marketing strategy and implementation; otherwise it will never exist.